CHALLENGE YOURSELF
TO DO HARD THINGS
Sign up to the waitlist now and challenge yourself
against other men to see who's the best.
- 5,796+ men joined the waitlist so far
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LIVE APP EVENT: JAN 1st - JAN 7th
NYE HELL WEEK
CHALLENGE
The 7 day challenge every man needs to reset as they go into 2026. No new years resolutions. No experience needed. 100% free. Just take massive action.
LIVE APP EVENT: JAN 1st - JAN 7th
NYE HELL WEEK
CHALLENGE
The 7 day challenge every man needs to reset as they go into 2026.
No experience needed. 100% free. Just you, taking massive action.
WHAT YOU’RE GOING TO FEEL
SYSTEM
SHOCK
The modern world for men is soft.
Give yourself a shock to break the
Christmas loops holding you back.
GROWTH
THROUGH ACTION
While everyone else is making
resolutions they'll quit by February,
you'll be forged in fire for 7 days.
REAL
BROTHERHOOD
Compete with likeminded men
from around the world, and see
where you stand.
INSPIRED BY THE
US NAVY SEALS
MENTOOLS NYE HELL WEEK: Daily sleep max limit.
MENTOOLS NYE HELL WEEK: Daily ice bath or cold shower with increasing duration.
MENTOOLS NYE HELL WEEK: Honesty statement, breathwork, commitment journal, personal mantras, gratitude journal.
MENTOOLS NYE HELL WEEK: 5km run, push ups, burpees, wall sits, stair climbs, stomach triple, the 5x5 circuit.
MENTOOLS NYE HELL WEEK: Daily meal limit, no snacks, no reward meals until the end.
MENTOOLS NYE HELL WEEK: No screens in the evening, no complaining, no social media, silent reflection.
MENTOOLS NYE HELL WEEK: Daily commitments (no alcohol, no porn, no junk food, no smoking, no sugar, no caffine) and post your pain to social media (and tag us) for proof and accountability.
7 DAYS OF ACTION
ONE APP
MEN COMMUNITY
7 DAYS OF ACTION
ONE APP
MEN COMMUNITY
The Cost of Doing Nothing vs. Joining Hell Week
If you don't take action, nothing changes. The problem is: new years resolutions don't work
and most men don't know what to start with. That's why we've created this challenge.
With Hell Week
- You’ll regain full control over your body, mindset, and habits so you can smash your goals in 2026.
- You’ll rebuild your discipline through 7 days of pain.
- You’ll start the year clear, focused, and miles ahead while everyone else is still recovering.
Without Hell Week
- You’ll roll into the New Year way more tired and unmotivated compared to those who took action.
- You’ll waste another January making resolutions that you have an 80% chance of failing.
- You’ll stay in the “insanity loop” doing the same thing over and over again and expecting a different result.
TESTIMONIALS
Hell Week was the slap in the face I didn’t know I needed. I’d been drifting for months but by day 3, I felt more alive than I had in a long time. There’s no bollocks. Starting 2025 this way changed everything.
Alex Atkinson
FINANCE EXECUTIVE
Hell Week was the slap in the face I didn’t know I needed. I’d been drifting for months but by day 3, I felt more alive than I had in a long time. There’s no bollocks. Starting 2025 this way changed everything.
Brian Anthony
ENTREPRENUER
Running a business means constant pressure and stress. Hell Week was the mental reset I needed to get out of my head. It really helped me a lot.
Derek Hughes
ENTREPRENUER
I’ve always tried to take good care of myself but life would throw things off. Hell Week got me back on track with my routine and mindset and it all clicked again.
