Last updated: 05th February 2026

These Terms & Conditions (“Terms”) govern your access to and use of the MenTools Challenges application and related websites, content, products, and services (together, the “Service”). By creating an account, ticking “I agree”, or using any part of the Service, you agree to these Terms.

1. DEFINITIONS

1.1 “We”, “us” and “our” means Loico Ltd, trading as MenTools.

1.2 “You” and “User” mean the person who accesses or uses the Service.

1.3 “Account” means your registered profile used to access the Service.

1.4 “Content” includes text, images, audio, video, tools and data made available through the Service, including without limitation challenges, workouts, habit and workout tracking, leaderboards, invitations and competitions, meditations, breathwork sessions, timers and educational materials concerning personal development across fitness, nutrition, money, mind and relationships.

1.5 “User Content” means any content you submit, such as posts, comments, photos, progress logs and profile data.

1.6 “Subscription” means a paid, auto-renewing plan that grants access to premium Content or features.

2. WHO WE ARE

2.1 The Service is provided by Loico Ltd, company number 11994296, registered in England.

2.2 Registered office: 64 Fink Hill, Dale House, Horsforth, Leeds, UK LS18 4DH.

2.3 Trading name: MenTools.

2.4 Contact: support@mentools.co. We may contact you by email, in-app messages or push notifications. We do not provide a separate postal correspondence address.

2.5 Policies and links. Our Privacy Policy and these Terms are available in-app (Settings) and on our website. Your use of the Service is subject to both documents.

3. ELIGIBILITY

3.1 Minimum age is 16. The Service is not directed at children.

3.2 You are responsible for ensuring the Service is lawful where you use it.

3.3 One personal Account per individual. Accounts are not transferable.

4. YOUR ACCOUNT

4.1 Registration. Provide accurate, current and complete information and keep it updated.

4.2 Security. Keep credentials confidential. You are responsible for all activity on your Account. Notify us promptly of any suspected unauthorised access.

4.3 Prohibitions. Do not sell, rent, lease, share or transfer your Account without our consent. Do not create an Account if we have previously disabled one of your Accounts, except with our written consent.

4.4 Verification. We may request information where fraud, abuse, unlawful activity or breaches are suspected and may suspend access during review.

4.5 Third-party sign-in. Where we offer sign in via third-party identity providers, their terms and privacy policies apply to that sign-in. We may also offer a privacy-preserving sign-in option provided by your device platform. You can disconnect third-party sign-ins in the app settings where supported.

5. SUBSCRIPTIONS & BILLING

5.1 Access. Certain features require a paid Subscription or a paid product. You will have access only while your Subscription is active.

5.2 For in-app purchases, the applicable App Store or Google Play storefront price in your local currency prevails over any subscription listed here;

• 7 Day Unlimited: Billed every 7 day's until cancelled
• 1 Month Unlimited: Billed monthly until cancelled
• Annual Unlimited:  Billed annually until cancelled

Taxes and local currency conversions may apply depending on your location and the platform.

5.3 Included features. Paid products and Subscriptions provide access to self-improvement and workout challenges, habit and workout tracking, leaderboards, invitations and competitive features, meditations, breathwork sessions, timers and educational materials related to personal development across fitness, nutrition, money, mind and relationships. The Service does not provide live coaching or one-to-one advice.

5.4 Trials, introductory pricing and limited-time offers. We may offer free trials, discounted introductory periods, free challenges, giveaways, one-time offers and other promotions. Eligibility and duration may vary. Unless stated otherwise, promotional pricing applies to the first term only and then the Subscription renews at the standard price. Any extra terms will be shown at the point of offer.

If you purchase a Subscription before your free trial ends, any unused portion of the trial is forfeited.

5.5 Auto-renewal. Subscriptions renew automatically at the end of each billing period unless cancelled at least 24 hours before the end of the current period. You authorise recurring charges to your payment method until cancellation.

You can cancel auto-renewal at any time in your device account settings before the renewal deadline shown there.

5.6 Billing channels and Management.

• Apple App Store. For iOS in-app purchases, Apple bills you and Apple’s terms apply, including cancellation and refunds. Manage or cancel in Settings > your name > Subscriptions.

• Google Play. For Android in-app purchases, Google bills you and Google’s terms apply. Manage or cancel in Play Store > profile > Payments and subscriptions > Subscriptions.

• Web checkout. For purchases on our website, payments are processed by our payment processors. By submitting a web order you authorise us and our processors to charge your chosen payment method in accordance with your selected plan and these Terms.

Conflicts. For purchases billed by Apple or Google, the relevant store’s billing terms prevail where they conflict with these Terms.

5.7 Cancellation. You can cancel at any time before the renewal cutoff stated above to avoid further charges. Access continues until the end of the paid period.

5.8 Refunds and “No improve, no lose guarantee.”

• One-Off Challenge guarantee. If you complete the full 7-day challenge tied to your One-Off Challenge purchase and you consider that you experienced no improvement, you are entitled to a 100% refund of your purchase price. Requests must be made within 30 days of completing the challenge and include reasonable evidence of completion, such as in-app completion logs.

• Subscriptions. Except as required by law or by the applicable app store, Subscription payments are non-refundable once access has been granted. This does not affect your statutory rights.

• How to request. For purchases billed by Apple or Google, refund requests must be made through the applicable store’s refund process where available. For web purchases, email support@mentools.co with your order details. This does not affect any statutory rights that apply in your country of residence.

• How to request. Email support@mentools.co with your order details. For in-app purchases, you may need to request through Apple or Google as applicable.

5.9 Chargebacks. If you initiate a chargeback, we may suspend or terminate your Account while the dispute is investigated. We may request information to assist in resolution. Abuse of chargebacks may result in Account closure.

5.10 Failed payments and card updates. If a charge fails we or our processors may retry. Your card issuer may provide updated card details to prevent service interruption. You remain responsible for all applicable charges and taxes.

5.11 No resale. You must not resell, transfer or commercialise access to the Service.

5.12 Paywall disclosures. Before purchase, the app will present clear pricing and plan details, including: plan name, local currency price, billing period/term, that the plan auto-renews until cancelled, where to cancel/manage, and links to these Terms and our Privacy Policy. For iOS, the paywall also includes a “Restore Purchases” control.

5.2 Web Payments (Website Purchases)

5.2.1 Payment Processing and Merchant of Record

5.2.2 When you purchase access to the Service via our website (a “Web Purchase”), payment is processed by a third‑party payment provider acting as Merchant of Record. This provider handles billing, invoicing, tax compliance and, where applicable, refunds on our behalf.

5.2.3 By completing a Web Purchase, you agree to be bound by the Merchant of Record’s buyer terms and privacy policy, in addition to our Terms and this Policy.

5.2.4 You must ensure that your payment information is accurate and that you are authorised to use the chosen payment method. The Merchant of Record may decline a transaction where fraud, abuse or unauthorised use is suspected.

5.2.5 Pricing, Taxes and Currency

5.2.6 Prices for our web‑based products and services are shown on our website or checkout pages and may change for future purchases or renewals.

5.2.7 Applicable taxes (for example VAT or sales tax) may be added at checkout and will be shown before you confirm your order.

5.2.8 Charges are processed in the currency displayed at checkout. Any additional bank fees or currency conversion charges are your responsibility.

5.2.9 One‑Off Web Purchases

5.2.10 A one‑off Web Purchase is a single, non‑recurring payment that grants access to a specific product or service as described at checkout (for example, a standalone challenge or time‑limited programme).

5.2.11 We offer a 14‑day refund period for one‑off Web Purchases, starting from the date of the original transaction.

5.2.12 To request a refund for a one‑off Web Purchase, contact support@mentools.co with your order ID, purchase email and reason for the request, or follow any refund instructions provided in your order confirmation from the Merchant of Record.

5.2.13 Refunds for one‑off Web Purchases may be declined where the request is made outside the 14‑day period (unless required by law), where there is evidence of abuse or fraud, or where the product or service has been fully consumed in a way that cannot be reversed.

5.2.14 Web Subscriptions

5.2.15 Web subscriptions provide ongoing access to the Service in return for recurring payments (for example, monthly or yearly), as described on our website and at checkout.

5.2.16 Web subscriptions are billed in advance and will auto‑renew at the end of each billing period unless you cancel before the renewal date. By starting a subscription, you authorise us and/or the Merchant of Record to charge the applicable fees to your chosen payment method on each renewal.

5.2.17 If a payment fails, the Merchant of Record or its processors may retry the charge and your card issuer may provide updated card details. Access to the Service may be suspended until payment is successfully collected.

5.2.18 Managing and Cancelling Web Subscriptions

5.2.19 You can manage or cancel a Web subscription by following the instructions in your order confirmation email or by contacting support@mentools.co. If the Merchant of Record provides a customer portal or “manage subscription” link, you may also manage or cancel your subscription through that portal.

5.2.20 Cancellation takes effect at the end of your current billing period. You will continue to have access until that date, and no further renewal charges will be made after cancellation takes effect.

5.2.21 Cancelling a Web subscription stops future renewals; it does not automatically generate a refund for past or current billing periods unless expressly provided in this Policy or required by law.

5.2.22 Refunds for Web Subscriptions

5.2.23 For your first Web subscription purchase, we offer a 14‑day refund period from the initial subscription transaction date. If you are not satisfied, you may request a refund within this period.

5.2.24 Renewal payments for Web subscriptions are generally non‑refundable once processed, as the Service is made available for the full billing period. In limited circumstances (for example, a verified technical issue that prevented access), we or the Merchant of Record may, at our discretion, approve a partial or full refund.

5.2.25 To request a refund related to a Web subscription, you must email support@mentools.co or follow any refund instructions in your order confirmation from the Merchant of Record, providing your order ID, email and explanation.

5.2.26 We are bound by the Merchant of Record’s processes, anti‑fraud rules and buyer terms. Where the Merchant of Record declines a refund request in accordance with those terms, we are generally unable to override that decision, except where required by law.

5.2.27 Chargebacks, Failed Payments and Other Web‑Specific Terms

5.2.28 If you initiate a chargeback or payment dispute for a Web Purchase, we may suspend or terminate your Account while the dispute is investigated. We may request information from you and from the Merchant of Record to assist in resolution. Abuse of chargebacks may result in Account closure.

5.2.29 You remain responsible for all applicable charges and taxes associated with your Web Purchases, including any fees imposed by your bank or card issuer.

5.2.30 You must not resell, transfer or commercialise access to the Service obtained via Web Purchases, except with our prior written consent.

6. PROMOTIONS

6.1 Promotional offers, coupon codes and giveaways may be subject to eligibility criteria, territory and time limits, and cannot be combined unless expressly stated.

6.2 We may modify, suspend or withdraw promotions where permitted by law. If a promotion is misused or used fraudulently, we may cancel the discount and take action on the Account.

7. INTELLECTUAL PROPERTY

7.1 Ownership. The Service and Content are owned by us or our licensors and are protected by law.

7.2 Licence to you. We grant you a limited, non-exclusive, non-transferable, non-sublicensable, revocable licence to use the Service for personal, non-commercial use in accordance with these Terms.

7.3 Restrictions. You must not copy, modify, create derivative works, distribute, sell, lease, frame, scrape, data-mine, bulk export or reverse engineer the Service, except where such restriction is prohibited by law.

7.4 Trademarks. MenTools and related marks may not be used without our permission.

8. USER CONTENT & FEEDBACK

8.1 Responsibility. You are responsible for your User Content and must have all necessary rights to submit it.

8.2 Licence you grant us. You grant us a worldwide, non-exclusive, royalty-free licence, with the right to sublicense, to host, store, reproduce, adapt, publish, translate, display and distribute your User Content to operate, improve and promote the Service and its community features. This licence continues until your User Content is deleted from our systems, subject to backups, legal retention and continued display where content has already been shared by others.

8.3 Feedback. You grant us a perpetual, irrevocable, royalty-free licence to use ideas, suggestions and feedback without restriction or compensation.

8.4 Notice and takedown. To report alleged infringement, email support@mentools.co with rights holder details, identification of the work, the location of the content, your contact details and a good-faith statement with accuracy confirmation. We may remove content and may suspend repeat infringers.

8.5 No obligation to monitor. We are not obliged to monitor User Content but may remove or restrict content at our discretion.

9. ACCEPTABLE USE POLICY

You must not:

(a) break any law or the rights of others, or upload unlawful, defamatory, obscene or hateful content.
(b) harass, bully or threaten others.
(c) present opinions as professional or medical advice.
(d) upload malware or attempt to compromise security.
(e) send spam, advertise or solicit without permission.
(f) scrape, crawl, harvest data or use bots or automation to interact with the Service.
(g) cheat, game or manipulate challenges, tracking or leaderboards.
(h) attempt to access features or areas not intended for you, or reverse engineer where prohibited.
(i) impersonate others or misrepresent your affiliation.
(j) use the Service in violation of applicable export control, sanctions, or embargo laws.

We may remove content, restrict features, suspend or terminate Accounts for AUP violations. (See also Section 10 for in-app reporting and blocking tools.)

10. COMMUNITY & MODERATION

10.1 Community features. Community features include leaderboards, invitations and competitive features.

10.2 Moderation. We may moderate, remove content and restrict or remove users to protect the community, comply with law or enforce these Terms.

10.3 Reporting. Report issues to support@mentools.co
​
10.4 In-app reporting and blocking. You can report content or users directly in-app via the report function available on profiles and posts. You can also block or mute users to limit future interactions.

10.5 Enforcement. We may limit features, remove content, or suspend/terminate Accounts where we believe this is reasonably necessary to protect users, comply with law, or enforce these Terms.

11. APP STORES, WEB CHECKOUT & IN-APP PURCHASES

11.1 Apple App Store. Apple’s terms apply to iOS downloads and in-app purchases. Manage or cancel in Settings > your name > Subscriptions.

11.2 Google Play. Google’s terms apply to Android downloads and in-app purchases. Manage or cancel in Play Store > profile > Payments and subscriptions > Subscriptions.

11.3 Web checkout. Web purchases are processed by our payment processors and are subject to their terms in addition to these Terms.

11.4 Conflicts. For purchases billed by Apple or Google, the relevant store’s billing terms prevail in case of conflict.

11.5 Restore Purchases (iOS). If you have previously purchased access on your Apple ID, you can restore your entitlement in-app via “Restore Purchases”. This does not re-purchase or start a new Subscription.

11.6 iOS EULA. Where you download the app from Apple’s App Store, your license to use the iOS app is governed by Apple’s Licensed Application End User License Agreement (Standard EULA) unless we present a custom EULA in-app. To the extent of any conflict, the Standard EULA applies to your use of the iOS app.

12. MEDICAL, HEALTH AND LIFESTYLE NOTICE

12.1 Not medical advice. The Service provides general fitness, wellbeing and educational Content. It is not medical advice and is not a medical device.

12.2 Consult a professional. Consult your GP or an appropriate professional before starting or changing any exercise, breathwork, fasting, cold exposure, nutrition or lifestyle programme, especially if you are pregnant, breastfeeding, have a prior injury, psychiatric history including anxiety or depression, cardiovascular, respiratory, metabolic or other conditions.

12.3 Assumption of risk. You accept all risks associated with participation, including injury, illness or adverse events.

12.4 No guarantees. Results vary and are not guaranteed.

12.5 Safety. Stop if you feel unwell and seek medical help. Do not use the Service while driving or in hazardous environments.

12.6 HealthKit/Google Fit. If you choose to connect Apple Health (HealthKit) or Google Fit, we will access and/or write health data only to provide features you request (e.g., activity syncing) and not for advertising, data brokerage, or similar purposes.

12.7 Consent and control. You can enable/disable data types at any time in your device permissions. You can disconnect integrations in the app settings. Deleting your Account will remove Health-linked data from our systems, subject to Section 19.5. Data already stored in Apple Health or Google Fit is controlled by those services.

12.8 No diagnostics. The Service is not a medical device and does not provide diagnosis or treatment. Always seek professional advice for health concerns.

13. SAFETY GUIDELINES

Warm up, progress gradually, respect your limits, stay hydrated, maintain a safe environment and use appropriate equipment. Activities including high-intensity intervals, breath holds, cold exposure and fasting carry additional risks and should be avoided if contraindicated. Challenge-specific notices may appear in the Service.

14. THIRD-PARTY SERVICES

The Service may link to or integrate with third-party websites, SDKs, analytics, payment processors and other services. We do not control and are not responsible for third-party terms, policies, performance or content. Your use of third-party services is at your own risk and subject to their terms and privacy policies.

15. DEVICES, UPDATES & BETA

You need compatible hardware, software and Internet access. Performance may vary by device and network. We may provide updates or require the latest version. Beta or experimental features may be provided on an “as is” basis and may be changed or withdrawn.

16. WARRANTIES & DISCLAIMERS

Except as required by law, the Service and Content are provided “as is” and “as available” without warranties of any kind, whether express, implied or statutory, including merchantability, fitness for a particular purpose and non-infringement. We do not warrant that the Service will be uninterrupted, error-free or secure, that defects will be corrected, or that outcomes will meet your expectations.

17. LIABILITY

17.1 Carve-outs. Nothing in these Terms limits or excludes liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot legally be limited or excluded.

17.2 Exclusions. Subject to 17.1, we are not liable for loss of profit, revenue, business or goodwill, loss or corruption of data, or any indirect or consequential loss.

17.3 Cap. Subject to 17.1, our total aggregate liability arising out of or in connection with the Service or these Terms shall not exceed the greater of £100 or the total fees you paid to us for the Service in the 12 months before the event giving rise to the claim. Consumers’ statutory rights are not affected.

17.4 Australian Consumer Law. Nothing in these Terms excludes, restricts or modifies any non-excludable rights or remedies you may have under the Australian Consumer Law. If our Services are not supplied in accordance with those guarantees, you are entitled to remedies as prescribed by law.

17.5 Priority. To the extent of any inconsistency between this Section 17 and your non-excludable rights under consumer law (including the Australian Consumer Law and mandatory consumer protections in your country of residence), your statutory rights prevail.

18. INDEMNITY

You agree to indemnify and hold us and our officers, employees and agents harmless from any third-party claim, loss and reasonable legal fees arising from your breach of these Terms, your User Content or your unlawful use of the Service.

19. TERMINATION

19.1 By you. You can delete your Account at any time. Cancellation takes effect at the end of the current paid period.

19.2 By us. We may suspend or terminate your access with or without notice for breach, unlawful activity or risk to users, our systems or third parties.

19.3 Effect. On termination, your licence ends and community access ceases. Sections that reasonably survive will continue.

19.4 In-app account deletion. If you have an Account, you can request deletion directly in the app (Profile ▸ Account ▸ Delete Account). For security, we may ask you to re-authenticate. If you subscribed via Apple or Google, deleting your Account does not cancel your subscription—please cancel it first via the applicable store settings (see Section 5).

19.5 Data deletion and retention. When you delete your Account, your profile and User Content are scheduled for deletion from our active systems. Some information may be retained in backups for up to 90 days and as required to comply with law, resolve disputes, or enforce these Terms. Aggregated or de-identified information that does not identify you may be retained.

19.6 Effects of deletion. Deletion is permanent and cannot be undone. Community features and invites will cease. If you have an active Subscription, access continues until the end of the paid period unless cancelled with the relevant store (see Section 5)

20. CHANGES TO TERMS

We may update these Terms to reflect changes to the Service or law. If we make material changes, we will give notice, for example by email, in-app notice or by updating the “Last updated” date. Continued use after the effective date constitutes acceptance. If you do not agree, stop using the Service and cancel any Subscription.

21. NOTICES

We may send notices to your registered email or via the Service. You may send legal notices to support@mentools.co

22. ASSIGNMENT

We may transfer our rights and obligations under these Terms. You may not assign or transfer your rights or obligations without our prior written consent.

23. SEVERABILITY

If any provision is invalid or unenforceable, the remainder remains in full force and effect.

24. FORCE MAJEURE

We are not liable for delay or failure caused by events beyond our reasonable control, including acts of God, strikes, outages, epidemics, war, governmental action or failures of networks or third-party services.

25. GOVERNING LAW & DISPUTES

These Terms are governed by the laws of England and Wales. The courts of England have exclusive jurisdiction, subject to mandatory consumer protections in your country of residence. We encourage you to contact support@mentools.co
first to resolve any issue promptly.

Nothing in this Section affects any non-waivable rights and protections that apply to you under the consumer laws of your country or state of residence.


26. CONTACT & COMPLAINTS

Support and legal: support@mentools.co

Registered office: Loico Ltd, 64 Fink Hill, Dale House, Horsforth, Leeds, UK LS18 4DH

We aim to acknowledge complaints promptly and to resolve them as quickly as possible.

27. SURVIVAL

Sections 7 to 9, 11 to 18, 21 to 27 survive termination.

Looking for the main site version of this page? Please refer here.